By Jim Mason
Editor’s Note: The Reading Room shares writing from voices across the movement—sometimes a full essay, sometimes a reflection that says plenty in only a few sentences. Author, attorney, and longtime animal freedom advocate Jim Mason has previously shared his work with The Humane Herald. This recent reflection gets directly at one of the uncomfortable tensions surrounding vegan advocacy: what happens when simply confronting reality disrupts the comfort of those who would rather not see it?
“The reason why people get mad at vegans is because we show them reality that disturbs their comfort (made up of illusions and delusions).
They don’t want to know the facts about factory farming—the source of virtually all animal-based foods today.”
— Jim Mason
Follow Jim Mason on Bluesky for more of his writing and commentary on animal freedom, anthropology, agriculture, and the human relationship with other animals.
The Humane Herald 